Samsung vs. LG: Which 32-inch Smart TV is Better to Buy in 2026?

Choosing a modern 32-inch TV is no longer just a matter of finding a device to display images, but rather a complex task of integrating smart features into your home. Smart TV Today, it's a full-fledged media center that replaces consoles, game consoles, and even computers for basic tasks. When the question arises, Samsung or LG When choosing a device for purchase, many users get lost in the abundance of technical specifications, marketing gimmicks, and seemingly similar specifications.

Both Korean giants offer excellent solutions in the budget and mid-range segments, but their approaches to implementation Smart TV and image quality vary significantly. In this article, we'll take a detailed look at which TV is best to buy if you're looking for a 32-inch model with a built-in module. Wi-Fi and modern streaming capabilities.

We won't simply list dry numbers; we'll try to understand which ecosystem will be most convenient for you and what compromises you'll have to make when choosing one brand over another. After all, the right choice is a balance between price, functionality, and device durability.

Panel technologies: IPS vs. VA in a 32-inch diagonal

The first thing a buyer faces when choosing between Samsung And LG — is the type of matrix used. In the 32-inch segment (often labeled as 32HD or 32HD Ready, less commonly Full HD), manufacturers use different approaches to image formation. LG traditionally prefers technology IPS (In-Plane Switching), which provides wide viewing angles and excellent color reproduction.

However, IPS has a significant drawback: low contrast. Blacks in a darkened room can have a grayish tint, which is critical for watching movies in the evening. Samsung more often installs matrices of the type in its 32-inch models VA (Vertical Alignment). This provides deep blacks and high contrast, but narrows viewing angles.

If you plan to watch TV with the whole family from different points of the room, then wide viewing angles LG will be a plus. But if the TV is going to be hung opposite the sofa in the living room or bedroom, where a rich black color is important, then Samsung with its VA matrix it will be more advantageous.

⚠️ Attention: Exceptions sometimes occur in the budget series of both brands (especially in older models). Always check the exact panel type (IPS or VA) in the specifications of a specific part number before purchasing, as panel suppliers may change.

It's also important to consider screen resolution. In 2026, 32 inches is still often the standard. HD Ready (1366×768), although Full HD (1920×1080) is gradually becoming the norm even at this size. The pixel density on 32-inch TVs isn't as high as on 4K TVs, so the difference between HD and Full HD is only noticeable upon close inspection.

Operating Systems: Tizen vs. webOS

The heart of any modern TV is its operating system. It determines menu speed, the availability of essential apps, and ease of navigation. Samsung uses the platform Tizen OS, which is highly stable and optimized. Its interface is built on a horizontal panel that doesn't completely obscure content, allowing you to quickly switch between apps.

LG is betting on its own development - webOSThis system is considered one of the most intuitive on the market. A unique feature is its "magic remote," which functions as a laser pointer, allowing you to control the cursor with hand movements in the air. For many users, this is a deciding factor in favor of the Korean brand.

Both systems support major streaming services such as YouTube, Netflix, Amazon Prime, and local platforms. However, app loading and browser speeds may depend on the amount of RAM installed in a particular model. In the budget 32-inch segment, both manufacturers may skimp on hardware, which sometimes results in interface lag.

  • 🚀 Tizen (Samsung): Quick launch, minimalist design, excellent integration with SmartThings smart home.
  • 🖱️ webOS (LG): Unique cursor control, card interface, easy input setup.
  • 📱 Mobile application: Both brands offer apps for streaming content from a smartphone, but AirPlay 2 and Cast implementations can vary in stability.

It is worth noting that the ecosystem Samsung often works better with Android smartphones via the SmartThings app, while LG Offers convenient integration with Apple devices via AirPlay 2. The choice here depends on your smartphone and the services you use most often.

📊 Which operating system is more important to you?
Tizen (Samsung)
webOS (LG)
Android TV
Doesn't matter

Control panel design and ergonomics

The remote control is the device you'll be holding most often, so its ergonomics are important. Standard remotes Samsung They typically have a minimalist design with a small number of buttons. Many of them support voice control, but navigation is handled by classic directional buttons.

At the same time, LG equips its televisions (even those with a 32-inch diagonal) with famous Magic RemoteThis is a remote control with a gyroscope that lets you control the on-screen cursor by simply pointing the remote at the desired part of the screen, like a mouse. It's incredibly convenient for typing in YouTube search or a browser and saves a ton of time.

However, if you're accustomed to manually pressing buttons or use your TV primarily for channel switching, the Magic Remote's extra functionality may seem unnecessary. The batteries in these remotes drain faster due to the gyroscope and Bluetooth connection.

⚠️ Attention: In the most affordable 32-inch TV series, the manufacturer may include a simplified remote control without Magic Remote or voice control support. Always check the product description for the included remote control (AN-MR... vs. standard models).

It's also worth mentioning the ability to control your TV from your smartphone. Both brands offer this feature, but the implementation is different. Samsung SmartThings It often turns out to be more responsive and functional, allowing you to not only control playback, but also fully use the phone as a touchpad.

Connections and interfaces: HDMI, USB and Wi-Fi

Despite their compact size, 32-inch TVs must have the necessary set of ports for connecting external devices. Manufacturers typically install two ports. HDMI and 1 port USBThis is enough to connect a set-top box and a flash drive, but it may not be enough if you plan to connect a game console and a soundbar at the same time.

Module Wi-Fi Modern models from both brands support 802.11ac (Wi-Fi 5) and even Wi-Fi 6 in more expensive series, although for 32-inch displays and HD resolution, this is often overkill. The key is signal stability. Samsung sometimes shows better results thanks to more powerful antenna modules built into the case.

Audio format support is an important aspect. If you plan to connect external speakers via optical output or HDMI ARC, make sure the TV supports the necessary codecs. In the budget segment LG sometimes limits Dolby Digital support, which may come as a surprise to audiophiles.

Secrets of HDMI Ports

Not all HDMI ports are created equal. Some models only have one port that supports ARC (Audio Return Channel) or eARC. This is usually HDMI 1 or HDMI 2. Connect your soundbar to this port to ensure that the sound is output through external speakers, not the TV speakers.

For connecting older devices such as DVD players or previous generation gaming consoles, the availability of a composite input (tulips) via a mini-jack adapter can be critical. Samsung more often equips its models with such an adapter in the box, whereas LG may require separate purchase.

Comparison table of characteristics

To help you organize the information and make a final decision, we've prepared a comparison table of key parameters. Please note that specifications may vary depending on the specific model series and year.

Parameter Samsung (T5300/T4000 Series) LG (LM/UM Series) Comment
Matrix type VA (usually) IPS (usually) VA is better for dark areas, IPS is better for corners.
Permission HD Ready / Full HD HD Ready / Full HD Depends on the specific model
OS Tizen webOS Both systems are fast and modern.
Remote controller Standard / Smart Magic Remote (often) Magic Remote is easier to navigate
Sound 20 W, Dolby Digital Plus 10-20 W, Ultra Surround Samsung is often more powerful in the base

The table shows that the differences lie in the details. Samsung offers a more contrasty picture and powerful sound out of the box, while LG It wins out thanks to its ergonomic controls and viewing angles. The choice depends on the usage scenario: for the kitchen or bedroom, where viewing is at an angle, it's better suited. LG, and for a living room with lighting control - Samsung.

Wi-Fi setup and initial installation

After purchasing a TV, the first step is connecting it to the network. The setup process for both devices is similar, but has its own nuances. Samsung When you first turn on the system, you will be prompted to download a software update, which is highly recommended for stable operation of the Smart Hub. LG The process also begins with choosing a language and connecting to the network.

To connect to Wi-Fi, you need to go to the settings menu. Samsung the path looks like this: Settings → General → Network → Open network settingsOn . LG the route is a little different: Settings (gear) → All settings → Network → Wi-Fi Connection.

In some cases, the TV may not detect the 5 GHz network or require manual IP address entry. This is a common issue with routers that combine SSID bands. If the TV fails to connect, try separating the 2.4 GHz and 5 GHz networks on the router and connecting the TV to the 2.4 GHz network, which has better wall penetration.

☑️ Smart TV setup checklist

Completed: 0 / 5

After connecting to the network, be sure to update your software. This fixes bugs, improves app performance, and enhances security. The update path is Samsung: Support → Software Update → Update NowOn . LG: General → About TV → Software Update.

⚠️ Attention: Menu interfaces and item names may vary slightly depending on the firmware version and model year. If you can't find the item you need, use the settings search (magnifying glass button or voice search).

Frequently Asked Questions (FAQ)

Is it possible to install third-party apps (APK) on Samsung or LG?

No, you can directly install APK files (like on Android TV) on Tizen (Samsung) and webOS (LG) operating systems. it is forbiddenThese platforms are closed. You can only use apps available in the official content store (App Store or LG Content Store). Installing third-party software will require purchasing a separate Android set-top box.

Do 32-inch Samsung and LG TVs support voice control?

Yes, most modern models support voice control. Samsung you need to press the microphone button on the remote control and say the command. LG The Magic Remote also features a voice input button. However, Russian language support and recognition accuracy may vary depending on the specific model and year.

Which TV is better for PlayStation 5 or Xbox Series X?

32-inch TVs from both brands are poorly suited for modern consoles due to the lack of 4K and HDMI 2.1 support. They are limited to 1080p resolution and 60Hz refresh rate. If you plan to play new games, it's better to consider 43-inch and larger models with 4K support. However, for retro consoles or the Nintendo Switch, a 32-inch model is sufficient.

How often should I update my TV firmware?

It's recommended to check for updates every 2-3 months or when notified. Regular updates patch security vulnerabilities and improve compatibility with new versions of the YouTube and Netflix apps. Automatic updates can be enabled in the system settings.

In conclusion, the choice between Samsung And LG A 32-inch TV is a choice between contrast and viewing angles, between minimalism and remote control ergonomics. Both manufacturers offer high-quality products that will last for years. The main thing is to clearly define your priorities before heading to the store.